The amount of digital information consumed in today’s society directly affects the importance of information literacy skills for contemporary workers. This paper aims to demonstrate that the information literacy skills of creative economy professionals have become a fundamental necessity and should be addressed from broad perspectives. To answer, “how creative economy workers obtain information for their business activities?” we performed 40 semi-structured interviews that were transcribed and thematically analysed using qualitative data analysis software (i.e., Nvivo 12). The results show the significant role of information literacy skills of these professionals when locating relevant information for their businesses. Also, creative activities require a vast volume of information from a large variety of sources, thus intensifying the importance of information literacy skills of these workers.