@inproceedings{c19a167a71b94dc3a718f95860806464,
title = "The consumer purchase decision journey in a digital world - key elements of influence?",
keywords = "Consumer behaviour, Digital, decision-making, Consumer behaviour, Digital, decision-making, Consumer behaviour, Digital, decision-making",
author = "Carolina Stubb and Johanna Lindstr{\"o}m",
year = "2015",
language = "Odefinierat/ok{\"a}nt",
pages = "–",
editor = "-",
booktitle = "23rd Nordic Academy of Management Conference",
publisher = "Nordic academy of management conference",
}