Strategic media ownership across borders : Insights from case Bonnier News in Finland

Swedish Bonnier News made media history in 2023–2024 by becoming the first foreign owner of Finnish daily newspapers, acquiring the majority stake of KSF Media and fully purchasing HSS Media. Using this case study, we aim to understand the implications of transnational media ownership, analyze the goals and effects of the integration process as well as the views of the readers, and identify aspects that might be useful for other Finnish media companies. Our data comes from semi-structured interviews with key managers in the media companies involved and external experts, as well as a survey with about 2,500 adult Swedish-speaking Finns.