Riding the Web 2.0 Wave: Candidates on YouTube in the 2007 Finnish National Elections

    Tutkimustuotos: LehtiartikkeliArtikkeliTieteellinenvertaisarvioitu

    43 Sitaatiot (Scopus)

    Abstrakti

    This article seeks to expand the research on the adoption of social networking Web sites in electoral politics beyond the U.S. by exploring the use and impact of the YouTube video-sharing Web site in the 2007 Finnish national elections. Focusing on uploaded videos featuring candidates, the study shows that YouTube played a marginal role in the elections. Only 6% of the candidates disseminated YouTube videos. Online, the videos did not generally attract much public interest. However, the study also demonstrates that YouTube gave a voice to certain minor electoral players and ordinary citizens in the elections. The findings are compared with scholarly observations from the 2006 U.S. midterm elections--the first "YouTube elections."
    AlkuperäiskieliEi tiedossa
    Sivut159–174
    JulkaisuJournal of Information Technology and Politics
    Vuosikerta5
    Numero2
    DOI - pysyväislinkit
    TilaJulkaistu - 2008
    OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

    Keywords

    • campaigning
    • Candidates
    • elections
    • lnternet
    • online politics
    • ONLINE social networks
    • participatory media
    • POLITICAL campaigns
    • POLITICAL communication
    • PRACTICAL politics
    • WEB 2.0
    • YouTube
    • FINLAND

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