New Business Development and Industrial Marketing to Estonia-A Network Approach

    Tutkimustuotos: LehtiartikkeliArtikkeliTieteellinenvertaisarvioitu

    2 Sitaatiot (Scopus)

    Abstrakti

    Industrial co-operation and business-to-business marketing relationships form the core of economic activities that exist today between the Nordic countries and the newly independent Baltic states of Estonia, Lithuania and Latvia. The paper focuses on Finnish firms' business development in Estonian industrial markets. Through case studies the process of market penetration and market presence is empirically studied and analyzed from the Finnish counterparts' perspective. Theoretically and empirically the paper adopts a network view of business-to-business markets and marketing and in the analysis of the development of business relationships in this new market.

    AlkuperäiskieliEi tiedossa
    Sivut51–71
    JulkaisuJournal of East-West Business
    Vuosikerta1
    Numero4
    DOI - pysyväislinkit
    TilaJulkaistu - 1996
    OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

    Viittausmuodot