Mobile Technology Acceptance of University Students: A Consolidated Approach

Zahra Hosseini*, Jani Kinnunen, Mohammad Mehdizadeh, Irina Georgescu

*Tämän työn vastaava kirjoittaja

    Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

    Abstrakti

    The increasing usage of mobile technology implies high acceptance of emerging digital technologies. The aim of this study is to identify the features and quantify their effects on the acceptance of mobile technology by consolidating the uses and gratifications theory (UGT) and technology acceptance model (TAM) as the theoretical framework. The context is university students, sample of 335 selected by quota sampling method, attending the academic year 2018–2019 at one of the largest universities in Iran. The well-established methods of t-tests, ANOVA, and linear regression analysis show a significant role of social factors on the behavioral intention and actual use of mobile technology. In addition to direct effects, the influence of individual characteristics as moderating variables, on attitude, behavioral intention, and use of mobile technology are reported and discussed with respect to literature. The insights can support technology developers in providing user-centered applications.

    AlkuperäiskieliEnglanti
    OtsikkoMobile Computing and Sustainable Informatics
    AlaotsikkoProceedings of ICMCSI 2022
    Toimittajat Subarna Shakya, Klimis Ntalianis, Khaled A. Kamel
    KustantajaSpringer Science and Business Media Deutschland GmbH
    Sivut121-137
    Sivumäärä17
    ISBN (elektroninen)978-981-19-2069-1
    ISBN (painettu)978-981-19-2068-4
    DOI - pysyväislinkit
    TilaJulkaistu - 2022
    OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
    TapahtumaConference on Mobile Computing and Sustainable Informatics (ICMCSI 2022) - Tribhuvan University, Nepal
    Kesto: 27 tammik. 202228 tammik. 2022

    Julkaisusarja

    NimiLecture Notes on Data Engineering and Communications Technologies
    Vuosikerta126
    ISSN (painettu)2367-4512
    ISSN (elektroninen)2367-4520

    Konferenssi

    KonferenssiConference on Mobile Computing and Sustainable Informatics (ICMCSI 2022)
    Lyhennettä(ICMCSI 2022)
    Maa/AlueNepal
    Ajanjakso27/01/2228/01/22

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