It's a Man's World? Male and Female Election Campaigning on the Internet

    Tutkimustuotos: LehtiartikkeliArtikkeliTieteellinenvertaisarvioitu

    23 Sitaatiot (Scopus)

    Abstrakti

    This study focuses on the role of gender in Internet campaigning. Empirically, the research is expanded beyond the United States by exploring candidate Web campaigning in the 2003 Finnish parliamentary elections. The results of the empirical analysis show that female candidates put up Web sites in a higher degree than their male counterparts. However, gender itself is not a significant factor for being online. Moreover, utilizing a matched-pairs design, the analysis suggests that male and female candidates take advantage of the new communication technology in a similar way and that female candidates do not build a distinct feminine candidate profile online.
    AlkuperäiskieliEi tiedossa
    Sivut41–67
    JulkaisuJournal of Political Marketing
    Vuosikerta6
    Numero1
    DOI - pysyväislinkit
    TilaJulkaistu - 2007
    OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

    Keywords

    • candidate gender
    • Electioneering
    • female candidates
    • INTERNET
    • POLITICAL campaigns
    • POLITICAL candidates
    • Web sites
    • WEBSITES
    • WOMEN political candidates
    • FINLAND -- Politics & government -- 1981-

    Viittausmuodot