Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Luku › Tieteellinen › vertaisarvioitu

4 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Otsikko	Handbook of Sustainability-Driven Business Strategies in Practice
Kustantaja	Edward Elgar
Luku	7
ISBN (painettu)	9781789908343
Tila	Julkaistu - 2021
OKM-julkaisutyyppi	A3 Kirjan osa tai toinen tutkimuskirja

Muut tiedostot ja linkit

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title = "Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises",

author = "Nikolina Koporcic and Jan-{\AA}ke T{\"o}rnroos",

year = "2021",

language = "English",

isbn = "9781789908343",

booktitle = "Handbook of Sustainability-Driven Business Strategies in Practice",

publisher = "Edward Elgar",

address = "United Kingdom",

}

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T1 - Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises

AU - Koporcic, Nikolina

AU - Törnroos, Jan-Åke

PY - 2021

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M3 - Chapter

SN - 9781789908343

BT - Handbook of Sustainability-Driven Business Strategies in Practice

PB - Edward Elgar

ER -