Information Safety, Corporate Image, and Intention to Use Online Services: Evidence from Travel Industry in Vietnam

The decline in the physical office space for travel agencies in developed countries has been accompaniedwith increases in e-travel services offered online. A similar revolution can be expected in developingcountries, such as Vietnam. But what will drive consumer action in these countries? While linkagesbetween corporate image and information safety have been proposed to online buying intentions, the areahas research gaps, which are investigated in this paper. We used a Technology Adoption based model withcorporate image and information safety, and investigated e-travel services adoption among Vietnamesestudents. Our sample consists of 548 responses obtained from a survey conducted at a university inVietnam. The results show that information safety, but interestingly not corporate image, links to e-travelservices adoption. We discuss the reasons and propose future research opportunities in this area.