How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman, Joanna Carlsson, Christer Carlsson, Shahrokh Nikou, Anna Sell, Pirkko Walden

    Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu


    In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
    AlkuperäiskieliEi tiedossa
    Otsikko25th European Regional Conference of the International Telecommunications Society (ITS)
    Toimittajat N.N.
    KustantajaInternational Telecommunications Society (ITS)
    TilaJulkaistu - 2014
    OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
    Tapahtumaconference; 2014-06-22; 2014-06-25 -
    Kesto: 22 kesäk. 201425 kesäk. 2014


    Konferenssiconference; 2014-06-22; 2014-06-25