Gay Clowns, Pigs and Traitors: An Emotion Analysis of Online Hate Speech Directed at the Swedish-Speaking Population in Finland

The article deals with the emotion analysis of online hate speech,studying the way that emotions are performed in online hate speech directed atthe Swedish-speaking population in Finland. The material originates from thepublic debate forum Suomi24. In analysing the forum posts, I intend to show howhatemongers use emotional words, emotive expressions and metaphors referringto the Finnish national awakening and how this is connected to the populistdiscourse of today. As a result, three categories of hate speech emerge from thematerial: suspicion, demasculinization, and dehumanization.