Digital Wellness for Young Elderly: Research Methodology and Technology Adaptation

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussaKonferenssiartikkeliTieteellinenvertaisarvioitu

8 Sitaatiot (Scopus)

Abstrakti

The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.

AlkuperäiskieliEi tiedossa
OtsikkoeWellBeing
ToimittajatRoger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar
KustantajaBled eConference
Sivut
ISBN (painettu)978-961-232-281-6
TilaJulkaistu - 2015
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaBled eConference - The 28th Bled eConference
Kesto: 7 kesäkuuta 201510 kesäkuuta 2015

Konferenssi

KonferenssiBled eConference
Ajanjakso07/06/1510/06/15

Viittausmuodot