Abstrakti
Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.
Alkuperäiskieli | Ei tiedossa |
---|---|
Otsikko | GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme |
Toimittajat | Gustafsson, Barbro |
Kustantaja | Åland university of applied sciences |
Sivut | 44–60 |
Tila | Julkaistu - 2010 |
OKM-julkaisutyyppi | A3 Kirjan osa tai toinen tutkimuskirja |