Alea jacta est! On marketing of gambling

Jan-Åke Törnroos

Alea jacta est! On marketing of gambling

Jan-Åke Törnroos

Tutkimustuotos: Artikkeli kirjassa/raportissa/konferenssijulkaisussa › Luku › Tieteellinen › vertaisarvioitu

Abstrakti

Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.

Alkuperäiskieli	Ei tiedossa
Otsikko	GAPRO CARE - Project Gambling prevention, Gambling problems and Care Policy programme
Toimittajat	Gustafsson, Barbro
Kustantaja	Åland university of applied sciences
Sivut	44–60
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A3 Kirjan osa tai toinen tutkimuskirja

Viittausmuodot

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AB - Addresses the marketing of gaming for money, particularly in Finland, but with a view toward understanding of the trends and the attempts to communicate activities to the marektplace. Marketing encompasses all communication a company has with its market and relevant reference groups and actors for creating a corporate image.

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