TY - JOUR
T1 - What are relationships in business networks?
AU - Maria, Holmlund
AU - Törnroos, Jan-Åke
N1 - The paper develops a research model for the study of business relationships and networks.
PY - 1997
Y1 - 1997
N2 - An understanding of business networks and the specific processes affecting change in networks is intimately connected to the understanding of the nature of relationships. Relationships constitute the core aspect which connects actors, resources and activities in a business network. Presents an overview of basic features of relationships. Groups relational concepts from the business marketing literature into structural, economic and social dimensions. Outlines a marketing model of three network layers in business networks based on different types of actors. The proposed network layers in the model constitute the production network layer, the resource network layer and the social network layer. Finally, assigns relational concepts to their related network layers in a relationship matrix.
AB - An understanding of business networks and the specific processes affecting change in networks is intimately connected to the understanding of the nature of relationships. Relationships constitute the core aspect which connects actors, resources and activities in a business network. Presents an overview of basic features of relationships. Groups relational concepts from the business marketing literature into structural, economic and social dimensions. Outlines a marketing model of three network layers in business networks based on different types of actors. The proposed network layers in the model constitute the production network layer, the resource network layer and the social network layer. Finally, assigns relational concepts to their related network layers in a relationship matrix.
KW - business interaction
KW - Business relationships
KW - Theoretical perspectives
KW - qualitative content analysis
KW - Business strategy
KW - Business networks
KW - Relationship marketing
KW - business interaction
KW - Business relationships
KW - Theoretical perspectives
KW - qualitative content analysis
KW - Business strategy
KW - Business networks
KW - Relationship marketing
KW - business interaction
KW - Business relationships
KW - Theoretical perspectives
KW - qualitative content analysis
KW - Business strategy
KW - Business networks
KW - Relationship marketing
U2 - 10.1108/00251749710169693
DO - 10.1108/00251749710169693
M3 - Artikel
SN - 0025-1747
VL - 35
SP - 304
EP - 309
JO - Management Decision
JF - Management Decision
IS - 4
ER -