| Original language | German |
|---|---|
| Title of host publication | Handbuch Werbekommunikation |
| Subtitle of host publication | Sprachwissenschaftliche und interdisziplinäre Zugänge |
| Editors | Nina Janich |
| Publisher | UTB Verlag |
| Pages | 291-303 |
| ISBN (Print) | 978-3-8252-8457-2 |
| Publication status | Published - 2012 |
| MoE publication type | A3 Part of a book or another research book |
Werbekommunikation kognitionslinguistisch
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review