Original language | German |
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Title of host publication | Handbuch Werbekommunikation |
Subtitle of host publication | Sprachwissenschaftliche und interdisziplinäre Zugänge |
Editors | Nina Janich |
Publisher | UTB Verlag |
Pages | 291-303 |
ISBN (Print) | 978-3-8252-8457-2 |
Publication status | Published - 2012 |
MoE publication type | A3 Part of a book or another research book |
Werbekommunikation kognitionslinguistisch
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review