Web-Marketing: Has the distinction between products and services become obsolete?

Malin Brännback, Jussi Puhakainen

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)47-58
    JournalJournal of Market-Focused Management
    Volume3
    Issue number1
    DOIs
    Publication statusPublished - 1998
    MoE publication typeA1 Journal article-refereed

    Keywords

    • Marketing
    • Dominant logic
    • services
    • products
    • value
    • Internet
    • Internet marketing
    • Web-marketing
    • electronic commerce

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