Original language | English |
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Pages (from-to) | 47-58 |
Journal | Journal of Market-Focused Management |
Volume | 3 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1998 |
MoE publication type | A1 Journal article-refereed |
Keywords
- Marketing
- Dominant logic
- services
- products
- value
- Internet
- Internet marketing
- Web-marketing
- electronic commerce