Web-Marketing: Has the distinction between products and services become obsolete?

Malin Brännback, Jussi Puhakainen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)47-58
JournalJournal of Market-Focused Management
Volume3
Issue number1
DOIs
Publication statusPublished - 1998
MoE publication typeA1 Journal article-refereed

Keywords

  • Marketing
  • Dominant logic
  • services
  • products
  • value
  • Internet
  • Internet marketing
  • Web-marketing
  • electronic commerce

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