Virtual reality can change attitudes and nudge the behavior of city inhabitants

Ilia Gugenishvili; Anna-Greta Nyström

Virtual reality can change attitudes and nudge the behavior of city inhabitants

Research output: Book/Journal/Report › Commissioned report › Professional

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Abstract

Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.

Original language	English
Place of Publication	www.turku.fi
Publisher	Turun kaupunki.
Number of pages	5
Edition	Sampo Ruoppila
Publication status	Published - 7 Feb 2022
MoE publication type	D4 Published development or research report or study

Publication series

Name	Research Briefings
Publisher	Turku Urban Research Programme
No.	1/2022
ISSN (Electronic)	1799-5124

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 1 No Poverty
SDG 3 Good Health and Well-being
SDG 10 Reduced Inequalities

Keywords

Virtual reality
Behavior
Charitable giving
Prosocial behavior
Donation
Empathy
Spatial presence

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Virtual reality can change attitudes and nudge the behavior of city inhabitantsFinal published version, 818 KB

https://www.turku.fi/turku-tieto/julkaisut-ja-raportit/tutkimuskatsauksia-ja-raporttejaLicence: Publisher rights policy
https://urn.fi/URN:NBN:fi-fe2022051335027

The Connected Urban Community
Nyström, A.-G. (Principal Investigator) & Öörni, A. (Principal Investigator)
01/01/19 → 31/05/21
Project: Research

Cite this

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KW - Behavior

KW - Charitable giving

KW - Prosocial behavior

KW - Donation

KW - Empathy

KW - Spatial presence

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Virtual reality can change attitudes and nudge the behavior of city inhabitants

Abstract

Publication series

UN SDGs

Keywords

Access to Document

Fingerprint

Projects

The Connected Urban Community

Cite this