Virtual reality can change attitudes and nudge the behavior of city inhabitants

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    Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.
    Original languageEnglish
    Place of
    PublisherTurun kaupunki.
    Number of pages5
    EditionSampo Ruoppila
    Publication statusPublished - 7 Feb 2022
    MoE publication typeD4 Published development or research report or study

    Publication series

    NameResearch Briefings
    PublisherTurku Urban Research Programme
    ISSN (Electronic)1799-5124


    • Virtual reality
    • Behavior
    • Charitable giving
    • Prosocial behavior
    • Donation
    • Empathy
    • Spatial presence


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