Projects per year
Abstract
Virtual reality (VR) has the potential for spreading awareness, influencing attitudes, and nudging behaviors. Our study on the effects of VR on viewers shows that VR is significantly more powerful compared to personal computers when influencing content viewers’ attitudes. VR induces spatial presence, which leads to more favorable attitudes towards the viewed content. Thus, VR is an efficient tool when the goal is to raise city inhabitants’ awareness of various topics, and eventually to affect their behavior.
Original language | English |
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Place of Publication | www.turku.fi |
Publisher | Turun kaupunki. |
Number of pages | 5 |
Edition | Sampo Ruoppila |
Publication status | Published - 7 Feb 2022 |
MoE publication type | D4 Published development or research report or study |
Publication series
Name | Research Briefings |
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Publisher | Turku Urban Research Programme |
No. | 1/2022 |
ISSN (Electronic) | 1799-5124 |
Keywords
- Virtual reality
- Behavior
- Charitable giving
- Prosocial behavior
- Donation
- Empathy
- Spatial presence
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Dive into the research topics of 'Virtual reality can change attitudes and nudge the behavior of city inhabitants'. Together they form a unique fingerprint.Projects
- 1 Finished
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The Connected Urban Community
Nyström, A.-G. (Principal Investigator) & Öörni, A. (Principal Investigator)
01/01/19 → 31/05/21
Project: Research