Using an ethics code to create a competitive advantage

    Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

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    Original languageEnglish
    Title of host publicationPrinciples and Practice of Marketing
    EditorsDavid Jobber
    PublisherMcgraw-hill
    Pages706-709
    Edition4
    Publication statusPublished - 2004
    MoE publication typeA3 Part of a book or another research book

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