Using an ethics code to create a competitive advantage

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPrinciples and Practice of Marketing
EditorsDavid Jobber
PublisherMcgraw-hill
Pages706-709
Edition4
Publication statusPublished - 2004
MoE publication typeA3 Part of a book or another research book

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