Original language | English |
---|---|
Title of host publication | Principles and Practice of Marketing |
Editors | David Jobber |
Publisher | Mcgraw-hill |
Pages | 706-709 |
Edition | 4 |
Publication status | Published - 2004 |
MoE publication type | A3 Part of a book or another research book |
Using an ethics code to create a competitive advantage
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review
6
Downloads
(Pure)