Abstract
Past decades have witnessed an accelerating proliferation of managerial and market-associated discourses and imperatives across the traditional religious-organizational field. Based on theoretical perspectives on marketization, this article outlines a general analytical framework by which to approach, empirically investigate, and understand processes of organizational marketization as they unfold in contemporary religious-organizational settings. As illustrated by more recent developments among the Protestant mainline denominations in the United States, the article (1) provides a general sociological explanation for the primary reasons why processes of organizational marketization have been set in motion within the US mainline; (2) outlines the main ways and means by which such processes have tended to unfold; and (3) accounts for their main practical effects on current mainline organizational cultures and working routines.
Original language | English |
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Pages (from-to) | 815-835 |
Number of pages | 21 |
Journal | Journal of the American Academy of Religion |
Volume | 90 |
Issue number | 4 |
DOIs | |
Publication status | Published - 17 Apr 2023 |
MoE publication type | A1 Journal article-refereed |
Keywords
- Mainline Churches
- discourse
- marketization of religion
- religious organizations