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Understanding Interactive Network Branding in SME Firms
Nikolina Koporcic
, Jan-Åke Törnroos
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Keyphrases
Network Markets
16%
Successful Case
16%
Corporate Reputation
16%
Human Actors
16%
Organizational Research
16%
Market Management
16%
Latest Trends
16%
Marketing Practitioner
16%
Branding Process
16%
Enterprise Network
16%
Human-to-human
16%
Strategizing
16%
Brand Model
16%
Marketing Theory
16%
Brand Research
16%
Corporate Identity
16%
Social Sciences
Small and Medium-Sized Enterprise
100%
Business Network
33%
Market Management
16%
Corporate Identity
16%
Corporate Reputation
16%
Economics, Econometrics and Finance
Corporate Identity
16%