This article deals with the temporality in business networks. Marketing as networks approach stresses interaction processes and interdependence among actors noting that business markets are mainly socially constructed. The approach has increased our understanding of business marketing but further attention for theory development and empirical validation is needed. Theoretical foundations of the approach are conceptually analysed here, taking time and timing into particular consideration. A model of event networks is developed as an approach to understand temporality in business networks. The event network perspective is exemplified using practical cases. It is argued that extensions of network theory, methods and models can be approached using connected events as a base.
- Business networks
- social time