Abstract
Change in a business network is understood through processes, which are often unpredictable and develop in an irregular manner. Handling change in a network involves a process of joint actions between technological, business and other actors in order to succeed. This notion of process needs to be extended with a relevant temporal lens that elaborates how joint activity and processes proceed. The conceptual paper offers a dynamic approach to scrutinize and develop current understanding about change and development in networks.
Key concepts: Business networks, process research, event networks, constructivism, innovation process
Original language | Undefined/Unknown |
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Title of host publication | ANZMAC Conference Proceedings |
Editors | N.A. |
Publisher | Australian-New Zealand Marketing Conference |
Pages | 443–449 |
Publication status | Published - 2015 |
MoE publication type | A4 Article in a conference publication |
Event | Australian-New Zealand Marketing Conference - Australian-New Zealand Marketing Conference Duration: 30 Nov 2015 → 3 Dec 2015 |
Conference
Conference | Australian-New Zealand Marketing Conference |
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Period | 30/11/15 → 03/12/15 |
Keywords
- B2B
- Business networks
- Business-to-business marketing
- constructivism
- innovation