Ubiquitous Use of Mobile Social Network Services

Shahrokh Nikou, Willem Adriaan Bouwman

Research output: Contribution to journalArticleScientificpeer-review

59 Citations (Scopus)

Abstract

Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices. By making use of Structural Equation Modelling technique based on a sample of 297 respondents, the research findings show that, technology acceptance model and its variants can only be used as an instrument to understand users’ adoption behaviour. The research findings reveal that mobility in concert with perceived ease of use, use context, and critical mass in concert with social influence impact users’ behavioural intention and usage significantly. Moreover, habitual behaviour of users plays a particularly important role toward the use of mobile social network services. Smartphones are becoming increasingly penetrated among people. Social networking is one of the most popular applications that are being widely used through smartphones. The current research aims to understand Chinese users’ behaviour and identifies factors that impact intentions toward the usage of the social network services via handheld devices. By making use of Structural Equation Modelling technique based on a sample of 297 respondents, the research findings show that, technology acceptance model and its variants can only be used as an instrument to understand users’ adoption behaviour. The research findings reveal that mobility in concert with perceived ease of use, use context, and critical mass in concert with social influence impact users’ behavioural intention and usage significantly. Moreover, habitual behaviour of users plays a particularly important role toward the use of mobile social network services.
Original languageUndefined/Unknown
Pages (from-to)422–433
JournalTelematics and Informatics
Volume31
Issue number3
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

Keywords

  • Mobile social network services
  • Habitual behavior
  • Critical mass
  • Social influence
  • Use Context

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