'Trying' to be an Entrepreneur? A 'Goal-Specific' Challenge to the Intentions Model

Malin Brännback, Norris F. Krueger, Alan L. Carsrud, Jill Kickul, Jennie Elfving

    Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review


    If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi's Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.
    Original languageEnglish
    Title of host publicationFrontiers of Entrepreneurship Research
    PublisherBabson College Entrepreneurship Research Conference BCERC
    Publication statusPublished - 28 Dec 2011
    MoE publication typeA4 Article in a conference publication

    Publication series

    NameFrontiers of Entrepreneurship Research, Vol. 31 (2011), Iss. 19, Art. 5


    • Entrepreneurship
    • Entrepreneurial intention
    • Theory of Trying
    • Entrepreneurial Goals


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