Transcultural Marketing for Incremental and Radical Innovation

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Advances in Marketing, Customer Relationship Management, and E-Services
DOIs	https://doi.org/10.4018/978-1-4666-4749-7
Publication status	Published - 2014
MoE publication type	A3 Part of a book or another research book

Access to Document

@inbook{708dde09aaa24e7c87286288d60eb1c1,

title = "Transcultural Marketing for Incremental and Radical Innovation",

author = "Seppo Leminen",

year = "2014",

doi = "10.4018/978-1-4666-4749-7",

language = "Odefinierat/ok{\"a}nt",

isbn = "9781466647497",

booktitle = "Advances in Marketing, Customer Relationship Management, and E-Services",

}