Towards understanding open-coopetition: Lessons from the automotive industry

Products are often co-developed in networks that embed multiple organizations. Paradoxically, such product development networks can tie rival and competing firms that cooperate with each other in an open-source way. The management of such modus operandi, where firms give up some intellectual property rights granted by law and work with competitors in an open-source way, can be very challenging as it can lead to commoditization, free-riding, and unintended spillover effects. Building upon extant knowledge in coopetition, open-source software, product development, and innovation, we conducted an exploratory case study aimed at understanding open-coopetition (i.e., cooperation among competitors in an open-source way) in the automotive industry. To do so, we leveraged publicly available naturally occurring digital data and qualitative interviews pertaining to four coopetitive open-source projects. Out preliminary results highlight the increasing complexity of the software that powers modern cars and consequent convergence of the automotive industry with the software industry.