Think positive - designing and understanding enjoyable interactive media experiences. [Workshop 1]

Vendors, producers, and designers of interactive products and content become increasingly aware and interested in the notion of Experience. Experience-oriented design is a particular approach, which differs from others with respect to its strong focus on the needs and emotions of people and the positive aspects of product use. This workshop's objective is to take an experience-oriented perspective on the current practices in the design of iTV, related cross- and interactive media. We collect, share and discuss design ideas and solutions, which claim to be successful in enhancing the Experience. We will answer the two central questions of "What is experience?" and "How do we create it?" rather by a joint analysis and reflection of existing projects, their strengths and weaknesses (i.e., bottom-up) than by referring to abstract theoretical and methodological concepts (top-down). By that, we hope for insights into experience-oriented design in the iTV domain. These insights will be grounded on the expertise of people working in the field and are brought about by sharing and a guided reflection on their practices and concepts.