The value and relevance of academic research for business practitioners in B2B marketing

    Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

    Abstract

    Original languageUndefined/Unknown
    Title of host publicationConference Proceedings of 23rd International Conference CBIM2018
    Pages
    Publication statusPublished - 2018
    MoE publication typeA4 Article in a conference publication
    Event2018 CBIM INTERNATIONAL CONFERENCE - 2018 CBIM INTERNATIONAL CONFERENCE
    Duration: 18 Jun 201820 Jun 2018

    Conference

    Conference2018 CBIM INTERNATIONAL CONFERENCE
    Period18/06/1820/06/18

    Keywords

    • B2B
    • Business-to-business marketing
    • Language
    • Systematic literature review

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