The value and relevance of academic research for business practitioners in B2B marketing

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Abstract

Original languageUndefined/Unknown
Title of host publicationConference Proceedings of 23rd International Conference CBIM2018
Pages
Publication statusPublished - 2018
MoE publication typeA4 Article in a conference publication
Event2018 CBIM INTERNATIONAL CONFERENCE - 2018 CBIM INTERNATIONAL CONFERENCE
Duration: 18 Jun 201820 Jun 2018

Conference

Conference2018 CBIM INTERNATIONAL CONFERENCE
Period18/06/1820/06/18

Keywords

  • B2B
  • Business-to-business marketing
  • Language
  • Systematic literature review

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