@inproceedings{59beceb7baa542baa7f9f98e8c6f523d,
title = "The value and relevance of academic research for business practitioners in B2B marketing",
keywords = "B2B, Business-to-business marketing, Language, Systematic literature review, B2B, Business-to-business marketing, Language, Systematic literature review, B2B, Business-to-business marketing, Language, Systematic literature review",
author = "Olga Dziubaniuk and Maria Ivanova-Gongne and Nikolina Koporcic",
year = "2018",
language = "Odefinierat/ok{\"a}nt",
isbn = "978-84-697-7437-5",
pages = "–",
booktitle = "Conference Proceedings of 23rd International Conference CBIM2018",
note = "2018 CBIM INTERNATIONAL CONFERENCE ; Conference date: 18-06-2018 Through 20-06-2018",
}