The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages

Armenia Androniceanu; Irina Georgescu; Jani Kinnunen

doi:10.1007/978-3-030-49576-3_20

The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages

Armenia Androniceanu
, Irina Georgescu
, Jani Kinnunen

Research output: Chapter in Book/Conference proceeding › Published conference proceeding › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing
Editors	Gabriele Meiselwitz
Pages	261-277
ISBN (Electronic)	978-3-030-49576-3
DOIs	https://doi.org/10.1007/978-3-030-49576-3_20
Publication status	Published - 2020
MoE publication type	A4 Article in a conference publication
Event	12th International Conference, SCSM 2020 - Duration: 19 Jul 2021 → 24 Jul 2021

Publication series

Name	Lecture Notes in Computer Science
Volume	12195

Conference

Conference	12th International Conference, SCSM 2020
Period	19/07/21 → 24/07/21

Access to Document

10.1007/978-3-030-49576-3_20Licence: Unknown

Cite this

Androniceanu, A., Georgescu, I., & Kinnunen, J. (2020). The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages. In G. Meiselwitz (Ed.), Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing (pp. 261-277). (Lecture Notes in Computer Science; Vol. 12195). https://doi.org/10.1007/978-3-030-49576-3_20

Androniceanu, Armenia ; Georgescu, Irina ; Kinnunen, Jani. / The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages. Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing. editor / Gabriele Meiselwitz. 2020. pp. 261-277 (Lecture Notes in Computer Science).

@inproceedings{c7367540ff4743bcbd011c42e50df752,

title = "The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages",

author = "Armenia Androniceanu and Irina Georgescu and Jani Kinnunen",

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doi = "10.1007/978-3-030-49576-3\_20",

language = "English",

isbn = "978-3-030-49575-6",

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booktitle = "Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing",

note = "12th International Conference, SCSM 2020 ; Conference date: 19-07-2021 Through 24-07-2021",

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Androniceanu, A, Georgescu, I & Kinnunen, J 2020, The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages. in G Meiselwitz (ed.), Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing. Lecture Notes in Computer Science, vol. 12195, pp. 261-277, 12th International Conference, SCSM 2020, 19/07/21. https://doi.org/10.1007/978-3-030-49576-3_20

The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages. / Androniceanu, Armenia; Georgescu, Irina; Kinnunen, Jani.
Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing. ed. / Gabriele Meiselwitz. 2020. p. 261-277 (Lecture Notes in Computer Science; Vol. 12195).

Research output: Chapter in Book/Conference proceeding › Published conference proceeding › Scientific › peer-review

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AU - Androniceanu, Armenia

AU - Georgescu, Irina

AU - Kinnunen, Jani

PY - 2020

Y1 - 2020

U2 - 10.1007/978-3-030-49576-3_20

DO - 10.1007/978-3-030-49576-3_20

M3 - Published conference proceeding

SN - 978-3-030-49575-6

T3 - Lecture Notes in Computer Science

SP - 261

EP - 277

BT - Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing

A2 - Meiselwitz, Gabriele

T2 - 12th International Conference, SCSM 2020

Y2 - 19 July 2021 through 24 July 2021

ER -

Androniceanu A, Georgescu I, Kinnunen J. The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages. In Meiselwitz G, editor, Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing. 2020. p. 261-277. (Lecture Notes in Computer Science). doi: 10.1007/978-3-030-49576-3_20