The Key Role of Social Media in Identifying Consumer Opinions for Building Sustainable Competitive Advantages

Armenia Androniceanu, Irina Georgescu, Jani Kinnunen

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing
EditorsGabriele Meiselwitz
Pages261-277
ISBN (Electronic)978-3-030-49576-3
DOIs
Publication statusPublished - 2020
MoE publication typeA4 Article in a conference publication
Event12th International Conference, SCSM 2020 -
Duration: 19 Jul 202124 Jul 2021

Publication series

NameLecture Notes in Computer Science
Volume12195

Conference

Conference12th International Conference, SCSM 2020
Period19/07/2124/07/21

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