The importance of cultural adaptation for the trust development within business relationships

    Research output: Contribution to journalArticleScientificpeer-review

    32 Citations (Scopus)
    Original languageUndefined/Unknown
    Pages (from-to)210–220
    JournalJournal of Business and Industrial Marketing
    Volume28
    Issue number3
    DOIs
    Publication statusPublished - 2013
    MoE publication typeA1 Journal article-refereed

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