The importance of corporate brands for decision making in the business-to-business context

Nikolina Koporcic, Zdravko Tolušić, Zlatko Rešetar

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	429–440
Journal	Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues
Volume	30
Issue number	2
Publication status	Published - 2017
MoE publication type	A1 Journal article-refereed

Cite this

@article{ec83f10f77494959a3c0bb6984f9f816,

title = "The importance of corporate brands for decision making in the business-to-business context",

author = "Nikolina Koporcic and Zdravko Tolu{\v s}i{\'c} and Zlatko Re{\v s}etar",

year = "2017",

language = "Odefinierat/ok{\"a}nt",

volume = "30",

pages = "429–440",

journal = "Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues",

number = "2",

}

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - The importance of corporate brands for decision making in the business-to-business context

AU - Koporcic, Nikolina

AU - Tolušić, Zdravko

AU - Rešetar, Zlatko

PY - 2017

Y1 - 2017

M3 - Artikel

VL - 30

SP - 429

EP - 440

JO - Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues

JF - Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues

IS - 2

ER -