The importance of corporate brands for decision making in the business-to-business context

Nikolina Koporcic, Zdravko Tolušić, Zlatko Rešetar

Research output: Contribution to journalArticleScientificpeer-review

Original languageUndefined/Unknown
Pages (from-to)429–440
JournalEkonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues
Volume30
Issue number2
Publication statusPublished - 2017
MoE publication typeA1 Journal article-refereed

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