The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension

Research output: Chapter in Book/Conference proceeding › Published conference proceeding › Scientific › peer-review

Original language	English
Title of host publication	Discourse, Communication and the Enterprise
Subtitle of host publication	Genres and Trends
Publisher	Peter Lang
Pages	411-424
ISBN (Electronic)	9783035101850
ISBN (Print)	978-3-0343-0620-1
Publication status	Published - 2011
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{95fad41e1f004eee9330a353af221642,

title = "The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension",

author = "Christopher Schmidt",

year = "2011",

language = "English",

isbn = "978-3-0343-0620-1",

series = "Linguistic Insights",

publisher = "Peter Lang",

pages = "411--424",

booktitle = "Discourse, Communication and the Enterprise",

}

The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension. / Schmidt, Christopher.
Discourse, Communication and the Enterprise: Genres and Trends. Peter Lang, 2011. p. 411-424 (Linguistic Insights; Vol. 134).

Research output: Chapter in Book/Conference proceeding › Published conference proceeding › Scientific › peer-review