The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationDiscourse, Communication and the Enterprise
Subtitle of host publicationGenres and Trends
PublisherPeter Lang
Pages411-424
ISBN (Electronic) 9783035101850
ISBN (Print)978-3-0343-0620-1
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

Publication series

NameLinguistic Insights
PublisherPeter Lang
Volume134
ISSN (Print)1424-8689

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