The Impact of Digitalisation and Entrepreneurial Networks on Business Strategy Development— a media richness theory approach

Thao Orrensalo*, Maedeh Ghorbanian Zolbin, Shahrokh Nikou

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

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Abstract

In the digital-based economy, digitalisation, entrepreneurial networks, and business strategy are three important interdependent components of the entrepreneurship process. Accurate, reliable, and timely information is also vital to the effective decision-making of entrepreneurs. Often, owing to limitations in their resources and capabilities, entrepreneurs rely on their entrepreneurial networks to satisfy their information need. The core objective of this paper is to examine the use of information in business strategy development and assess the role of entrepreneurial networks as information sources. The theoretical lens used in this narrative literature review is media richness theory. The findings of this paper show that entrepreneurial networks significantly influence entrepreneurial success and survival and that access to accurate and timely information enhances business strategy development.
Original languageEnglish
Title of host publicationProceedings of the 55th Hawaii International Conference on System Sciences | 2022
Subtitle of host publicationHICSS 2022
PublisherHawaii International Conference on System Sciences
Pages5503-5512
Number of pages10
Volume2022-January
ISBN (Print)978-0-9981331-5-7
Publication statusPublished - 4 Jan 2022
MoE publication typeA4 Article in a conference publication
EventHawaii International Conference on System Sciences 2022 -
Duration: 4 Jan 20227 Jan 2022
Conference number: 55

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2022-January

Conference

ConferenceHawaii International Conference on System Sciences 2022
Abbreviated titleHICSS
Period04/01/2207/01/22

Keywords

  • Digitalisation
  • Entrepreneurship
  • Entrepreneurial Network
  • Information
  • media richness theory (MRT)

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