The consumer purchase decision journey in a digital world - key elements of influence?

Carolina Stubb, Johanna Lindström

    Research output: Chapter in Book/Conference proceedingConference contributionProfessional

    Original languageUndefined/Unknown
    Title of host publication23rd Nordic Academy of Management Conference
    Editors -
    PublisherNordic academy of management conference
    Publication statusPublished - 2015
    MoE publication typeD3 Professional conference proceedings


    • Consumer behaviour
    • Digital
    • decision-making

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