The consumer purchase decision journey in a digital world - key elements of influence?

Carolina Stubb, Johanna Lindström

Research output: Chapter in Book/Conference proceedingConference contributionProfessional

Original languageUndefined/Unknown
Title of host publication23rd Nordic Academy of Management Conference
Editors -
PublisherNordic academy of management conference
Publication statusPublished - 2015
MoE publication typeD3 Professional conference proceedings


  • Consumer behaviour
  • Digital
  • decision-making

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