The Concept of Customer -Orientation and Its Implication for Competence Development

Research output: Working paperScientific

Abstract

The article describes a content personalization system that uses learned user profiles to target appropriate content items for individual end users, with specific focus to a fully deployed personalized Internet service called Personalized Television. This service performs personalized television (TV) listings content to over 20,000 users in Ireland and Great Britain. It employs a system known as ClixSmart, where actions of individual users are stored as they select, browse and read content assets, and this information is used to infer interest in specific content assets stored in the content database. ClixSmart personalization manager employs two filtering strategies, content-based filtering approach and collaborative filtering techniques. Similarly, PTV, an Internet system offering personalized information service for television viewers, uses the ClixSmart personalization engine to generate electronic TV guides personalized for the viewing preferences of individual users.
Original languageEnglish
PublisherInnomarket, Turku School of Economics and Business Administration
Pages18
ISBN (Print)0001-0782
Publication statusPublished - 1999
MoE publication typeD4 Published development or research report or study

Publication series

NameTechnical reports
PublisherInnomarket, Turku School of Economics and Business Administration
ISSN (Electronic)1456-7598

Keywords

  • Customer-orientation
  • Marketing
  • competences
  • competence development
  • competence-based competition

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