TY - UNPB
T1 - The Concept of Customer -Orientation and Its Implication for Competence Development
AU - Brännback, Malin
PY - 1999
Y1 - 1999
N2 - The article describes a content personalization system that uses learned user profiles to target appropriate content items for individual end users, with specific focus to a fully deployed personalized Internet service called Personalized Television. This service performs personalized television (TV) listings content to over 20,000 users in Ireland and Great Britain. It employs a system known as ClixSmart, where actions of individual users are stored as they select, browse and read content assets, and this information is used to infer interest in specific content assets stored in the content database. ClixSmart personalization manager employs two filtering strategies, content-based filtering approach and collaborative filtering techniques. Similarly, PTV, an Internet system offering personalized information service for television viewers, uses the ClixSmart personalization engine to generate electronic TV guides personalized for the viewing preferences of individual users.
AB - The article describes a content personalization system that uses learned user profiles to target appropriate content items for individual end users, with specific focus to a fully deployed personalized Internet service called Personalized Television. This service performs personalized television (TV) listings content to over 20,000 users in Ireland and Great Britain. It employs a system known as ClixSmart, where actions of individual users are stored as they select, browse and read content assets, and this information is used to infer interest in specific content assets stored in the content database. ClixSmart personalization manager employs two filtering strategies, content-based filtering approach and collaborative filtering techniques. Similarly, PTV, an Internet system offering personalized information service for television viewers, uses the ClixSmart personalization engine to generate electronic TV guides personalized for the viewing preferences of individual users.
KW - Customer-orientation
KW - Marketing
KW - competences
KW - competence development
KW - competence-based competition
UR - https://www.mendeley.com/catalogue/96af2c41-f4b1-3d28-9549-0481afeb5cb6/
M3 - Working paper
SN - 0001-0782
T3 - Technical reports
SP - 18
BT - The Concept of Customer -Orientation and Its Implication for Competence Development
PB - Innomarket, Turku School of Economics and Business Administration
ER -