The Concept of Customer -Orientation and Its Implication for Competence Development

    Research output: Working paperScientific

    Abstract

    The article describes a content personalization system that uses learned user profiles to target appropriate content items for individual end users, with specific focus to a fully deployed personalized Internet service called Personalized Television. This service performs personalized television (TV) listings content to over 20,000 users in Ireland and Great Britain. It employs a system known as ClixSmart, where actions of individual users are stored as they select, browse and read content assets, and this information is used to infer interest in specific content assets stored in the content database. ClixSmart personalization manager employs two filtering strategies, content-based filtering approach and collaborative filtering techniques. Similarly, PTV, an Internet system offering personalized information service for television viewers, uses the ClixSmart personalization engine to generate electronic TV guides personalized for the viewing preferences of individual users.
    Original languageEnglish
    PublisherInnomarket, Turku School of Economics and Business Administration
    Pages18
    ISBN (Print)0001-0782
    Publication statusPublished - 1999
    MoE publication typeD4 Published development or research report or study

    Publication series

    NameTechnical reports
    PublisherInnomarket, Turku School of Economics and Business Administration
    ISSN (Electronic)1456-7598

    Keywords

    • Customer-orientation
    • Marketing
    • competences
    • competence development
    • competence-based competition

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