The business ecosystem approach in B2B marketing – Practitioner perceptions from Finnish business ecosystems

Research output: Contribution to conference › Paper (not published)

Original language	English
Publication status	Published - 2024
MoE publication type	O2 Other
Event	Industrial Marketing and Purchasing Conference 2024 - Uleåborgs universitet, Uleåborg, Finland Duration: 28 Aug 2024 → 30 Aug 2024 https://www.oulu.fi/en/events/imp2024

Conference	Industrial Marketing and Purchasing Conference 2024
Country/Territory	Finland
City	Uleåborg
Period	28/08/24 → 30/08/24
Internet address	https://www.oulu.fi/en/events/imp2024

Cite this

@conference{a358dd51b8534abfa85f7f49d42fac01,

title = "The business ecosystem approach in B2B marketing – Practitioner perceptions from Finnish business ecosystems",

author = "Anna-Greta Nystr{\"o}m and Joachim Ramstr{\"o}m",

year = "2024",

language = "English",

note = "Industrial Marketing and Purchasing Conference 2024 ; Conference date: 28-08-2024 Through 30-08-2024",

url = "https://www.oulu.fi/en/events/imp2024",

}