Summary: Branding in the B2B Context and Future Challenges

Anna-Greta Nyström; Jan-Åke Törnroos; Nikolina Koporcic; Maria Ivanova-Gongne

Summary: Branding in the B2B Context and Future Challenges

Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

3 Citations (Scopus)

Original language	Undefined/Unknown
Title of host publication	Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
Editors	Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
Publisher	Emerald
Pages	219–229
ISBN (Print)	9781787562769
Publication status	Published - 2018
MoE publication type	A3 Part of a book or another research book

Keywords

Brands

Access to Document

https://books.emeraldinsight.com/page/detail/Developing-Insights-on-Branding-in-the-B2B-Context/?k=9781787562769#.W45V0C0c5uo.twitter

Cite this

Nyström, A.-G., Törnroos, J.-Å., Koporcic, N., & Ivanova-Gongne, M. (2018). Summary: Branding in the B2B Context and Future Challenges. In N. Koporcic, M. Ivanova-Gongne, A.-G. Nyström, & J.-Å. Törnroos (Eds.), Developing Insights on Branding in the B2B Context: Case Studies from Business Practice (pp. 219–229). Emerald. https://books.emeraldinsight.com/page/detail/Developing-Insights-on-Branding-in-the-B2B-Context/?k=9781787562769#.W45V0C0c5uo.twitter

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Nyström, A-G, Törnroos, J-Å, Koporcic, N & Ivanova-Gongne, M 2018, Summary: Branding in the B2B Context and Future Challenges. in N Koporcic, M Ivanova-Gongne, A-G Nyström & J-Å Törnroos (eds), Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. Emerald, pp. 219–229. <https://books.emeraldinsight.com/page/detail/Developing-Insights-on-Branding-in-the-B2B-Context/?k=9781787562769#.W45V0C0c5uo.twitter>

Summary: Branding in the B2B Context and Future Challenges. / Nyström, Anna-Greta; Törnroos, Jan-Åke; Koporcic, Nikolina et al.
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice. ed. / Nikolina Koporcic; Maria Ivanova-Gongne; Anna-Greta Nyström; Jan-Åke Törnroos. Emerald, 2018. p. 219–229.

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Summary: Branding in the B2B Context and Future Challenges

AU - Nyström, Anna-Greta

AU - Törnroos, Jan-Åke

AU - Koporcic, Nikolina

AU - Ivanova-Gongne, Maria

PY - 2018

Y1 - 2018

KW - Brands

M3 - Kapitel

SN - 9781787562769

SP - 219

EP - 229

BT - Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

A2 - Koporcic, Nikolina

A2 - Ivanova-Gongne, Maria

A2 - Nyström, Anna-Greta

A2 - Törnroos, Jan-Åke

PB - Emerald

ER -