Social Media in Entrepreneurship Context

Leon Schjoedt, Malin Brännback, Alan Carsrud

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    In this introduction we set the stage for the chapters that make up this book. We have clustered the invited contributions in a manner that should facilitate reader’s understanding of social media within an entrepreneurial context. This vol- ume is not intended to be an exhaustive review of the literature on social media nor is it an extensive review of the role social media plays in entrepreneurial ventures. What it does explore are various aspects of how the social media in the twenty-first century has impacted entrepreneurial behaviors. We hope these chapters will stimu- late future research on social media in an entrepreneurship context.

    Original languageEnglish
    Title of host publicationUnderstanding Social Media and Entrepreneurship
    Subtitle of host publicationThe Business of Hashtags, Likes, Tweets and Stories
    EditorsLeon Schjoedt, Malin Brännback, Alan Carsrud
    PublisherSpringer, Cham
    ISBN (Electronic)978-3-030-43453-3
    ISBN (Print)978-3-030-43452-6
    Publication statusPublished - 2020
    MoE publication typeA3 Part of a book or another research book

    Publication series

    NameExploring Diversity in Entrepreneurship
    ISSN (Print)2567-7357
    ISSN (Electronic)2567-7659


    • Entrepreneurship
    • Social media
    • social context


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