Social Media in Entrepreneurship Context

Leon Schjoedt, Malin Brännback, Alan Carsrud

    Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

    65 Downloads (Pure)

    Abstract

    In this introduction we set the stage for the chapters that make up this book. We have clustered the invited contributions in a manner that should facilitate reader’s understanding of social media within an entrepreneurial context. This vol- ume is not intended to be an exhaustive review of the literature on social media nor is it an extensive review of the role social media plays in entrepreneurial ventures. What it does explore are various aspects of how the social media in the twenty-first century has impacted entrepreneurial behaviors. We hope these chapters will stimu- late future research on social media in an entrepreneurship context.

    Original languageEnglish
    Title of host publicationUnderstanding Social Media and Entrepreneurship
    Subtitle of host publicationThe Business of Hashtags, Likes, Tweets and Stories
    EditorsLeon Schjoedt, Malin Brännback, Alan Carsrud
    PublisherSpringer, Cham
    Pages3–13
    ISBN (Electronic)978-3-030-43453-3
    ISBN (Print)978-3-030-43452-6
    DOIs
    Publication statusPublished - 2020
    MoE publication typeA3 Part of a book or another research book

    Publication series

    NameExploring Diversity in Entrepreneurship
    ISSN (Print)2567-7357
    ISSN (Electronic)2567-7659

    Keywords

    • Entrepreneurship
    • Social media
    • social context

    Fingerprint

    Dive into the research topics of 'Social Media in Entrepreneurship Context'. Together they form a unique fingerprint.

    Cite this