Segmenting retail customers with an enhanced RFM and a hybrid regression/clustering method

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

4 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publication2018 International Conference on Machine Learning and Data Engineering (iCMLDE)
PublisherIEEE
Pages109–116
ISBN (Electronic)978-1-7281-0404-1
ISBN (Print)978-1-7281-0405-8
DOIs
Publication statusPublished - 2018
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Machine Learning and Data Engineering (iCMLDE) - 2018 International Conference on Machine Learning and Data Engineering (iCMLDE)
Duration: 3 Dec 20187 Dec 2018

Conference

ConferenceInternational Conference on Machine Learning and Data Engineering (iCMLDE)
Period03/12/1807/12/18

Keywords

  • Clustering
  • RFM model
  • Retailing
  • Segmentation

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