Rhetorische Figuren und ihre Funktionalität

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

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Original language	German
Title of host publication	Handbuch Werberhetorik
Editors	Nina Janich, Steffen Pappert, Karsten Sven Roth
Place of Publication	Berlin/ New York
Publisher	De Gruyter
Chapter	36
Pages	137-156
Number of pages	20
ISBN (Electronic)	9783110318210
ISBN (Print)	9783110318104
Publication status	Published - Mar 2023
MoE publication type	A3 Part of a book or another research book

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Beitrag Rhetorik-Handbuch finalFinal published version, 109 KBLicence: Publisher rights policy

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title = "Rhetorische Figuren und ihre Funktionalit{\"a}t",

keywords = "retorik, reklamspr{\aa}k, integrerad kommunikation, retoriska figurer, nya medier, cross-medial kommunikation",

author = "Christopher Schmidt",

year = "2023",

month = mar,

language = "Tyska",

isbn = "9783110318104",

series = "Handb{\"u}cher Rhetorik",

publisher = "De Gruyter",

pages = "137--156",

editor = "Nina Janich and Pappert, {Steffen } and Roth, {Karsten Sven}",

booktitle = "Handbuch Werberhetorik",

}

TY - CHAP

T1 - Rhetorische Figuren und ihre Funktionalität

AU - Schmidt, Christopher

PY - 2023/3

Y1 - 2023/3

KW - retorik, reklamspråk, integrerad kommunikation, retoriska figurer, nya medier, cross-medial kommunikation

M3 - Kapitel

SN - 9783110318104

T3 - Handbücher Rhetorik

SP - 137

EP - 156

BT - Handbuch Werberhetorik

A2 - Janich, Nina

A2 - Pappert, Steffen

A2 - Roth, Karsten Sven

PB - De Gruyter

CY - Berlin/ New York

ER -