Religious change in market and consumer society: the current state of the field and new ways forward

Marcus Moberg, Tuomas Martikainen

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)


This article provides a critical appraisal of how the concept of the market' has been understood and employed in previous scholarship on religion and religious change in market society. The discussion focuses on the respective virtues and weaknesses of approaches that view religious markets' in terms of a de facto empirical entity on the one hand, and approaches that instead employ the market' as a metaphor for how the religious field is structured and organized on the other hand. The article then proceeds to outline and argue for the adoption of a broader marketization-focused perspective that views ongoing changes in the religious field against the backdrop of wider neoliberal socio-economic restructurings of the global political economy and social institutional fields.
Original languageUndefined/Unknown
Pages (from-to)418–435
Number of pages18
Issue number3
Publication statusPublished - 2018
MoE publication typeA1 Journal article-refereed


  • marketization of religion
  • religion and consumer culture
  • religious market
  • religious marketing
  • religious branding
  • religious change

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