Relations Between the Concept of Distance and International Industrial Marketing

Jan-Åke Törnroos

    Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

    Original languageUndefined/Unknown
    Title of host publicationNew perspectives on interantional marekting
    EditorsStanley J. Paliwoda
    PublisherRoutledge
    Pages126–139
    ISBN (Print)0-415-05344-7
    Publication statusPublished - 1991
    MoE publication typeA3 Part of a book or another research book

    Keywords

    • Intercultural marketing management

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