Relations Between the Concept of Distance and International Industrial Marketing

Jan-Åke Törnroos

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationNew perspectives on interantional marekting
EditorsStanley J. Paliwoda
PublisherRoutledge
Pages126–139
ISBN (Print)0-415-05344-7
Publication statusPublished - 1991
MoE publication typeA3 Part of a book or another research book

Keywords

  • Intercultural marketing management

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