Rebuilding Trust in the Wake of Tragedy: Nonprofit Communication Challenges in Encouraging COVID-19 Vaccination

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

Abstract

This case study explores the repercussions of the unforeseen tragedy involving nurse Megi Bakradze on public perception and trust in Georgia’s COVID-19 vaccination campaign. Investigating vaccine controversies, this case explores the roots of concerns and misconceptions regarding vaccines and the subsequent emergence of the anti-vaccination movement. The public response in Georgia to the pandemic, along with factors contributing to vaccine hesitancy, are explored. This study concludes by posing discussion questions that acknowledge the complexity of adapting communication strategies to rebuild trust, counter misinformation, and leverage social norms for effective vaccination promotion, recognizing the existence of multiple correct answers.
Original languageEnglish
Title of host publicationSAGE Business Cases Originals
PublisherSage publications
ISBN (Electronic)9781071966341
DOIs
Publication statusPublished - 14 Jan 2025
MoE publication typeA3 Part of a book or another research book

Keywords

  • COVID-19 Vaccination Campaign
  • Social Norms
  • Misinformation
  • Vaccine
  • Public Trust
  • Perception
  • Anti-Vaccination
  • Crisis Communication

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