Product-Service Systems in the Digital Era: Deconstructing Servitisation Business Model Typologies

Tor Helge Aas*, Karl Joachim Breunig, Magnus Hellström, Katja Maria Hydle

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review


The identification of business model typologies of servitised firms is part of a long research tradition. However, the relevance of many existing typologies in the contemporary context, in which digitalisation is central to business model innovation, may be questioned. Thus, in this chapter, we revisit the existing literature and continue the conceptual discussion about the categorisation of product-service system business models. We propose a conceptual product-service system business model framework with three independent continuums: the degrees of ownership retention, results-orientedness and smartness. Based on this framework, we derive a new product-service system business model typology with eight categories that extends and bridges previous typologies in significant ways. The proposed framework is intended to serve as a sensitising concept for further research and the implementation of servitisation strategies in practice.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Servitization
EditorsMarko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Ziaee Bigdeli, Christian Kowalkowski, Rogelio Oliva, Vinit Parida
Place of PublicationCham
PublisherPalgrave Macmillan
ISBN (Electronic)978-3-030-75771-7
ISBN (Print)978-3-030-75770-0
Publication statusPublished - 2021
MoE publication typeA3 Part of a book or another research book


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