| Original language | German |
|---|---|
| Place of Publication | Wiesbaden |
| Publisher | Springer VS |
| ISBN (Print) | 978-3-531-19491-2 |
| Publication status | Published - 2013 |
| MoE publication type | C2 Edited work |
Optimierte Zielgruppenansprache: werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review