Original language | German |
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Place of Publication | Wiesbaden |
Publisher | Springer VS |
ISBN (Print) | 978-3-531-19491-2 |
Publication status | Published - 2013 |
MoE publication type | C2 Edited work |
Optimierte Zielgruppenansprache: werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Research output: Book/Journal/Report › Edited Book/Edited Journal › Scientific › peer-review